Cookie Smoak, President of Atlanta Airport District, reports that her organization is a convention and business bureau with a mission to generate economic development for the cites of College Park, East Point, Union City and Hapeville. Adjacent to Hartsfield-Jackson International Airport, the cities are marketed as preferred convention and meetings destinations.
Cookie measures their success by sales leads, room nights generated and by economic impact that they bring to those 4 cities. The first year they generated $8M and this year will hit $50M.
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